Toyota automobile history - Free Essay Example

Sample details Pages: 7 Words: 2024 Downloads: 1 Date added: 2017/06/26 Category History Essay Type Narrative essay Did you like this example? In Automobile Industry, Toyota as a car manufacturer needs no introduction. Founded in 1937 by Kiichiro Toyoda, initially wanted to manufacture cars but was making military trucks as he was compelled by Japanese government. Toyota actually started attracting the world from 1980.The strange thing is none of Toyota cars have flashy designs or attractive performance. Don’t waste time! Our writers will create an original "Toyota automobile history" essay for you Create order But they are engineered to excellence and refined quality integrated in them. These qualities asked the customer to come back when he thinks of his next car and a new customer to think of Toyota when he thinks of his first car. In fact these are the qualities which made money for Toyota when most of its competitors were almost bankrupt. Toyota had framed such an image for itself, which the other car manufacturers only dream to achieve in a decade or two from now. Interestingly their approach to achieve this was strikingly simple. Taichi Ohno, the father of Lean management answered this question as All we are doing is looking at the time line, he said from the moment the customer gives us an order to the point when we collect the cash. And we are reducing that time line by removing the non-value-added wastes.(Taichi Ohno).Starting from this approach emerged many efficient manufacturing techniques which revolutionised the global manufacturing industry. According to Norman Bodek, The mo st important objective of this Toyotas production system is to increase production efficiency by continuously eliminating waste. And as a result Toyota was a runaway success. Be it the hybrid technology or Electrical fantasy or the much hyped Hydrogen generation. Toyota leads the way and acts as an example for others to follow. This report is a comprehensive analysis of Toyotas orientation towards the market place, its marketing mix, its strengths and weakness which influence its sustained competitive advantage. Toyotas Drive to Success Toyota is among the leading companies in the automobile industry. The quality, performance and the styling of their products reflect its brand name from other corporate giants. It mainly works with Japan as its base. It has its manufacturing unit in Japan which acts as a base for its various operations. It slowly expanded its presence to various parts of the world grabbing customers attention. To slowly managed to pull itself above all its competitors by grabbing a better place in the automobile industry. The current economic conditions affected various companies in the world and Toyota is one among them. The products developed by this industry are costly as they have additional special features and comforts. In the current economic crises customers are not looking forward to spend more money. In order to attract more customers Toyota must cut down its production costs and decrease its final product cost to gain lot of customers. Customers are mainly attracted to Toyota due t o its quality. But as they are concentration more on developing more and new products every year they are slightly distracting from their quality. Defects in the quality are affecting the components like warranty, service and performance which drop its brand value. This is driving away the customers attraction from them. The decline in its quality minimised its sales and ultimately the company lost its revenue at a high level. The current recession ignited this scenario. As the world is stepping out of recession and the economy is improving it is the best time for the company to move out of this situation by developing their products with high standards and reduced costs. This can help the company to capture the market. The products promotion depends on the place as well as the standard of the product. This can help the company in retaining the top position in the market. Toyotas Vision * Toyotas main vision is to constantly win the admiration and trust of its customer worldwide and the best corporate citizen. * They aim for long term growth with fairness and openness in all their corporate activities and strive hard for safer and cleaner car making. * Their mission is attract more customers and retain them by supplying them with high value services and products and become a successful car company * It strives for creating automobile based society where people can lead their lives with safety, comfort and ease. * It looks forward to become a driving force for the recycling and reuse of resources which can be achieved by implementing proper environmental technologies. * It is working hard for making each plant, design center, dealer, regional headquarters and suppliers all over the world the best in town. Thus the company can gain admiration and respect from all the communities they operate and share a good future for everyone. * It announced to move forward wi th high aspirations and with passion, and have a commitment to make reforms that are required to develop a positive society. * To provide unconditional customer support it is looking forward to develop exceptional partners and people * It aims at creating a corporate culture that enhances team working and creativeness with proper communication between the management and workforce. * It aims at strengthening its brand image by promoting its vehicles around the globe and earn support and respect of people across the world. Problems which lead to the recall In the new series of vehicles manufactured by Toyota there is range of vehicles which encounter the problem of accelerator pedal sticking abruptly which has resulted in many fatal deaths and injuries. Toyota had to face round about $2billion loss due to this problem of accelerator pedal sticking. This problem resulted in 43 fatal crashes, all were Toyota vehicles out which 52 fatal deaths and 38 injuries were encountered. This has cost Toyota a huge damage from all sides, as in its brand name reputation, huge losses to companys profit also need to explain to media and government. Toyota decides a solution for this problem by giving a recall in which they will be providing solutions to all already sold vehicles in market involving this problem without any penny charged to their customers. Root cause of the Problem The cause of the problem is some kind a friction device used to provide the driver a feel of accelerating by adding a resistance material to gain stability of pedal. This friction assembly has a shoe which rubs against the adjoining surface during its operation. Due to wear and tear and environmental conditions this friction material may begin to get locked or stick instead of free release. Sometimes the friction may increase to such an extent that pedal returns very slowly to its idle position, even harder to depress and when the abrasion is very intensive the pedal may stick, leaving throttle partially open. Which leads to unintended acceleration which means that even after stopping accelerating the will be still accelerating. Toyota engineers have given very simple effective solution towards it which is tested and executed first by them and than implemented. In order to eliminate increasing friction caused, a precision cut steel enforcement bar is installed in accelerator pe dal assembly which will terminate this problem which is aroused in rare cases. This steel enforcement bar will reduce the surface tension between the adjoining surfaces and shoe thereby avoiding harder depression and sticking of pedal. Since this solution is already tested rigorously, Toyota assures their customers that it is safe and sound and nothing is more important to them than their customers safety and satisfaction. The problem is encountered only in those accelerator pedals supplied from a particular supplier therefore is the reason for only few models to encounter this problem and not all manufactures products of Toyota. Competitive Advantage of Toyota Since its inception after the second world war Toyota has framed such a differentiated image for itself in the car industry. This image provided Toyota a sustained competitive advantage for about more than 70 years. Many authors attribute this success to Toyota Production System. This system minimises cultural and physical differences which helped Toyota to explore new countries successfully. According to Fred J.Borch corporate principles are the umbrella principles which guide the decisions and activites of an organisation. Toyota operates on a strikingly simple but powerful principle that is to build highest quality, safest an most reliable automobiles in the world. As Toyota operates on lean management principles its advantage further got maximised. They are many other car makers which have entered into foreign markets and established a global presence but none has succeded as Toyota.The other major advantage Toyota has it is human resources strategy .It engages an employee t o such an extent that if any worker on the shop floor finds a problem with the production he can pull the andon cord which stops production. Toyota feels that engaging an employee to such an extent increases responsibility and creates a sense of belonging among the workers. Though its Japanese counterparts Honda and Nissan are also branded for producing high quality cars .Toyota maintains the competitive edge through its efficient. Competitive advantage in automobile industry is all about delivering high value to the customer and providing exceptional customer care. Toyota has mastered the art of competitive advantage as no other company it is reputed to provide worlds most safest and reliable automobiles with lowest maintenance cost when compared to industry average. This is one of the main reasons why though Toyota operates on a cost leadership strategy it uses premium pricing policy thereby maximising its profits. Toyota is also well known for its attention to detail a classic ex ample for this nature is launch of its mobility program. Mobility program is aimed at disabled customers to get inside the car easily. Toyota has noticed that the disable people are finding it difficult to get inside the car. So it has designed the seat to come outside seat the disabled customer and take him in. This is one aspect of Toyota which has contributed to such considerable success. Toyota has a strong eye on competition. This is one of the strongest quality which a car manufacturer should be having. The recent debacle of General motors also happened due to the same reason. According to Financial Times GM was concentrating on insensible designs and ignoring competition. Toyota provides an exceptional after sales support it infact maintains a owners club where owners can post their reviews, complaints, comments and suggestions. Which would be acted very promptly upon. Its supply chain management is also one of the main important factors which contributed this success, Toy ota has a network of 300 component suppliers who provide Toyota with high precise quality. As they operate on JIT principles they can keep the inventory low maximising profitability. Improvements to maintain competitive advantage New Quality testing strategy Toyota will have to adopt a better testing procedure in future so that recalls that have happened will not happen in future. Evidence shows most of the recalls have happened in plants situated outside Japan. The attention to detail which is widely inculcated in its Japanese plants should be bought to the other plants as well. Senior managers at US should be sent to Japan to learn the quality procedures they adopt. Similar approach was followed by its Japanese counterpart Nissan. Nissan UK has sent a team to Nissan Japan to study the quality procedures and have seen that the defective rates have fallen to less than 100 ppm(parts per million). Another idea of improving these procedure may be outsourcing this function to a reputed testing agency like Lloyds.Evidence suggest that many international manufacturing companies have improved their quality by many folds by using this strategy. A consolidated supplier evaluation procedure It is a well known fact that in every car on an average 60-70% of parts are supplied by suppliers.So understandbly suppliers are an integral part of success in an automobile Industry.A defective part supplied by an auto supplier would badly affect the reputation.Even the latest recall that badly affected Toyotas reputation because an of an incompetent supplier based in United States.This step is critical to business success in Auto Industry. Toyota should adopt more rigourous evalutaion procedure, strict norms of quality and maintain good relation with them as their success majorily contributes to Toyotas Success.

Vaccinations Should Be Mandatory - 1739 Words

Children Need Vaccinated Throughout the world, approximately three million people die from vaccine-preventable diseases each year; half of the people who die are children who are less than five years of age (Offit, 2014). When a person dies from a disease that has an available vaccine, that death could have been prevented. Parents do not vaccinate their children for an abundance of reasons. Although they feel that they are protecting their children, they are actually exposing them to countless life-threatening diseases. People who are not vaccinated cause problems within society, and unless there is a medical reason as to why a person cannot be vaccinated, vaccinations should be mandatory. Why Children Are Not Being Vaccinated Religion Reasons Most organized religions, such as Catholicism and Judaism, do not prohibit vaccinations; however, smaller religious groups oppose vaccinations based on their religious philosophy. One group who opposes vaccinations is the Christian Scientists (Ciolli, 2008). People who practice Christian Science are allowed to choose the form of health care they want. Most opt to pray about health issues instead of using medicine. They do not believe in vaccinations because they believe prayer will heal their ailments (What is Christian Science, 2016). Health Reasons Although most people can be vaccinated, there are a select few who cannot be vaccinated due to their health condition. The following are among the most common vaccines and who shouldShow MoreRelatedMandatory Vaccination Should Be Mandatory Vaccinations1228 Words   |  5 PagesMandatory vaccinations should be required for all citizens in the U.S. Having mandatory vaccinations will allow for well protected future generations that are susceptible to less health issues. With everyone being vaccinated there will be less occurrences of these diseases and sicknesses allowing future generations a more healthy life with fewer visits to the doctor’s office and hospital. Another reason to have mandatory vaccinations is that these vaccines are safe and approved by trusted medicalRead MoreMandatory Vaccination Should Be Mandatory Vaccinations1975 Words   |  8 Pageswhen I found out I would be bringing a new life into this world in late August, many thoughts and optio ns began flowing through my head. At this time I didn’t know routine vaccinations were a choice for parents to make, I always thought they were mandatory. This being said, I began my research on the pros and cons of vaccinations. While I learned there are cons of vaccinating children, I also learned that the benefits of routinely vaccinating children significantly outweigh the risks. I chose fromRead MoreMandatory Vaccination Should Be Mandatory Vaccinations3657 Words   |  15 PagesAssa 1 Christina Assa ENC1101, 1954644 Professor Hofman 30 April 2015 Mandatory Vaccinations There is much debate to whether or not children should or shouldn’t be vaccinated. Every day there are many children and even adults who have died from diseases that could have been prevented before they came up. Immunizing our children is important so that they will stay healthy and so will other children around them. Children are at the most risk for developing diseases when they are growing up. TheyRead MoreVaccinations Should Be Mandatory Vaccinations1495 Words   |  6 PagesThe government should mandate vaccinations, and although it would sacrifice the liberty and choice for public health it would keep the well-being and health of everyone much more safe and away from the risk of disease. Most people agree that vaccinations should be mandated because of how being vaccinated keeps people safer in public environments since being vaccinated helps stop diseases from being spread, as proven by science, but people who do not agree with vaccination mandation most of the timeR ead MoreVaccination Of Vaccinations Should Be Mandatory1403 Words   |  6 Pages Vaccines Should be Mandatory in Order to Attend School Standard Number 6.4.B Jessica Crowe James H. Groves CEA3 ARGUMENT PAPER Jessica Crowe James H. Groves 30 June 2017 Vaccines Should be Mandatory in order to Attend School Standard Number: 6.4.B Protecting a child’s health is very important to parents! That is why they should vaccinate them as young children. All children should be required to have vaccinations in order to start school in every state. Each year about 85% ofRead MoreVaccination For Vaccinations Should Be Mandatory982 Words   |  4 PagesBetween 1924 and 2013, vaccinations prevented 103 million cases of polio, measles, rubella, mumps, hepatitis A, diphtheria, and pertussis (Bailey). Vaccinating is â€Å"the process by which pathogenic cells are injected into a healthy person in an attempt to cause the body to develop antibodies to a particular virus or bacterium—successful creation of antibodies is referred to as immunity to the disease caused by the particular pathogen† (Introduction to Should Vaccinations be Mandatory). Popular conflictsRead MoreShould Mandatory Vaccination Be Mandatory? Essay2213 Words   |  9 Pages Mandatory Vaccinations Parents face many different decisions when raising a child; some decisions are trivial, and others can be controversial. Whether or not to vaccinate a child is one of the most controversial choices. So controversial, in fact, that there is a political conversation of making immunizations a requirement. Many people support the movement of making vaccinations mandatory. Proponents argue that vaccines save lives, vaccine-preventable diseases have not been eradicated, and vaccinesRead MoreVaccination Of Vaccinations Should Be Mandatory1375 Words   |  6 PagesVaccines should be Mandatory in order to Attend School Standard Number: 6.4.B Protecting a child’s health is very important to parents! That is why they should vaccinate them as a young child. All children should be required to have vaccinations in order to start school in every state. Each year about 85% of the world’s youth receive vaccines that protect them against several diseases like, tuberculosis, pneumococcus, and many more. Even with great success, and improvements with vaccinations, more thanRead MoreShould Vaccinations Be Mandatory?1652 Words   |  7 PagesAudrey Miller Research Paper Draft Laura Thompson 10/21/15 Should Vaccinations be Mandatory? In today’s society, it is very common for parents to have their children vaccinated and to be vaccinated themselves. According to the Centers for Disease Control and Prevention (Source 1), more than 80% of children from the ages of 19 months to 35 months were immunized for several different diseases. I myself have always been vaccinated, but I believe that it is a person’s right to decide whether or notRead MoreVaccinations Should Be Mandatory Essay1257 Words   |  6 Pagesfeared disease. But thanks to doctors like Dr. Salk, doctors have developed a vaccination for other diseases, not just polio, which helped eradicate and eliminate many diseases that have killed millions in the past. Today, many American parents refuse to vaccinate their children due to a variety of unfounded fears. Vaccinations should be mandatory, unless a person has a medical condition that says otherwise. These vaccinations are vital to the control and eradication of deadly infectious diseases a nd

How Is ones Perception of the Absurd developed (through the Character of Meursault) in the Outsider Essay Example For Students

How Is ones Perception of the Absurd developed (through the Character of Meursault) in the Outsider? Essay Albert Camus, born on the 7th of November 1913 in Algeria, was a French journalist, author and philosopher. After World War I many Europeans lost faith and began to question certain aspects of life. Camus and various existential writers, such as Samuel Beckett, judged that life was mainly monotonous and grey and that the â€Å"loss of human ultimate certainties† occurred. Although Camus openly said: â€Å"No, I am not an existentialist†, mainly two philosophical notions can be found in The Outsider. Absurdism is â€Å"the belief that human beings exist in a purposeless, chaotic universe†, thus all efforts of humans to find rationality will ultimately fail as no such meaning in life exists. Another philosophy which is pervasive in the novel is existentialism, which is the belief â€Å"that people are searching to find out who and what they are throughout life as they make choices based on their experiences, beliefs, and outlook without the help of laws, ethnic rules, or traditions†. The Outsider is the story about Meursault, the narrator and protagonist, who, following a series of irrational events commits homicide and is put on trial. Through different key elements, like the character of Meursault and momentous situations, one is able to determine these tenets on the absurd and meaninglessness of human life. These elements play an important role of the perception of the philosophy woven into the content of the novel. Meursault and Camus both are part of an alienated ethnic group called the Pieds-Noirs, which neither belong to their native land France, nor their adopted country Algeria. They are alienated and rejected from society because of political reasons suc h as their responsibility for the defeat in the Algerian War. The awkwardness of how Camus character deals with emotional situations could portray the authors tendency to existentialism and absurdism. Therefore this paper will focus on the analysis of the portrayal of the Meursaults reaction and feelings towards 3the emotions of grief, love and guilt. By such the reader is trying to find evidence of philosophical tenets through the content of the novel. In the very first paragraph of the book, Meursault receives information about his mothers passing away. As the book also closes with an event of death, the novel is framed with a sad situation, as one would generally perceive it. â€Å"Maman died today. Or yesterday maybe, I don’t know. I got a telegram from the home: Mother deceased. Funeral tomorrow. Faithfully yours. That doesn’t mean anything. Maybe it was yesterday. The syntax is short, easily understandable, with caesura marking his dull process of thought. Such a situation normally establishes empathy within the reader, because one can identify with the thoughts and emotions of the protagonist. Meursaults reaction however contradicts the readers natural reception of death. Due to the authors repeated usage of the adverb â€Å"maybe†, one is not able to relate to the characters response. It remains uncertain whether Meursault hesitates to grieve out of an emotional shock, or out of lack of affection. This absence of emotion is underlined by the short and cold telegram, as the text is minimized and no word of condolence is stated. Normally the reader identifies with a grieving protagonist, how ever Camus achieves confusion by not allowing such. This is further highlighted by a second paragraph which situated after the funeral of his mother. Here Meursaults indifference and attitude towards death is clearly perceived. â€Å"It occurred to me that anyway one more Sunday was over, that Maman was buried now, that I was going back to work, and that, really, nothing had changed.† (Camus, p. 24) .u3ee824b36b6aaaeb090516e30f27f42c , .u3ee824b36b6aaaeb090516e30f27f42c .postImageUrl , .u3ee824b36b6aaaeb090516e30f27f42c .centered-text-area { min-height: 80px; position: relative; } .u3ee824b36b6aaaeb090516e30f27f42c , .u3ee824b36b6aaaeb090516e30f27f42c:hover , .u3ee824b36b6aaaeb090516e30f27f42c:visited , .u3ee824b36b6aaaeb090516e30f27f42c:active { border:0!important; } .u3ee824b36b6aaaeb090516e30f27f42c .clearfix:after { content: ""; display: table; clear: both; } .u3ee824b36b6aaaeb090516e30f27f42c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3ee824b36b6aaaeb090516e30f27f42c:active , .u3ee824b36b6aaaeb090516e30f27f42c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3ee824b36b6aaaeb090516e30f27f42c .centered-text-area { width: 100%; position: relative ; } .u3ee824b36b6aaaeb090516e30f27f42c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3ee824b36b6aaaeb090516e30f27f42c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3ee824b36b6aaaeb090516e30f27f42c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3ee824b36b6aaaeb090516e30f27f42c:hover .ctaButton { background-color: #34495E!important; } .u3ee824b36b6aaaeb090516e30f27f42c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3ee824b36b6aaaeb090516e30f27f42c .u3ee824b36b6aaaeb090516e30f27f42c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3ee824b36b6aaaeb090516e30f27f42c:after { content: ""; display: block; clear: both; } READ: I Remeber Mama EssayCamus implies that for Meursault â€Å"nothing had changed†. This triggers the reader to conceive that Meursault is not grieving his mothers death. One could argue that it might have been the authors intention to leave the question about Meursaults past with his family open to the reader. Or does Camus animate the reader draw upon her own experiences? Another emotion that reveal Camus philosophical thoughts is love. Meursault shows a certain callousness towards his girlfriend Marie. The following paragraph creates a straight forward picture of the protagonists relationship. â€Å"A minute later she asked me if I loved her. I told her it didnt mean anything but that I didnt think so. She looked sad. But as we were fixing lunch, and for no apparent reason, she laughed in such a way that I kissed her.† (Part 1 Chapter 4) This might provoke a hostile feeling within the conservative reader. By definition, love is an â€Å"intense feeling of deep affection†, it can bring meaning and purpose into life. This contradiction implies that the protagonist is a loveless person. The reader is poised to perceive a sense of rejection towards Meursault; his lack of altruism seems to portray his meaningless attitude towards life. Yet again the reader can only empathize on a minimalistic base with the protagonist. This lack of identification creates doubt within of what the character of Meursault lives for. At this point one is able to see how Camus uses the notion of love and Meursaults indifference concerning it, to guide the reader towards re-thinking the purpose of life. During the interrogation after his arrest for homicide, Meursault is asked to recall the events. Here again the reader is exposed to Camus philosophical views. This time the notion of existentialism. The author uses the feeling of guilt and the characters unemotional perspective, is yet another way to shape the readers thoughts. â€Å"I realized that Id destroyed the balance of the day and the perfect silence of this beach where Id been happy. And I fired four more times at a lifeless body and the bullets sank in without leaving a mark.† (p 60) The fact that he shoots â€Å"four more times† at the corpse could emphasize again the detachment of Meursault from the world. What is his motive behind shooting at a dead body? Again Camus leaves his reader with a question, almost like an appeal to ones own consciousness. The author continues to trigger the readers comprehension of right and wrong. Camus states that Meursaults motivation behind the homicide was mainly circumstantial; the sun â€Å"burning on forehead† (P. 67) in combination with the sweat and â€Å"light† glinting of the gun. Despite the fact that Meursault was the knife in the Arabs hand, he pulled the trigger due to an uncomfortable feeling rather than threat of the weapon. It seems as though nature influenced his decision, and thus the murder. At this point Meursaults emotional detachment of the situation can be translated into some way of existentialism or the development of such. The philosophical idea on existence is later highlighted by the fact hat Meursault does not understand why it is â€Å"necessary† to have a lawyer represent him. Furthermore the author creates confusion with Meursaults motive for killing and the readers understanding of it. It does not seem logical for one that nature plays a great role in the decision for homicide. However Camus could impose this decision being based on the irrationality of the universe. Is nature a reason for murder or can there ever actually be an acceptable justification for murder? Therefore one can deduct that here Camus story to awake his audience, using the perception of his protagonist, to tell a fable on the absurd meaning of life. .u7054db73fb3651d8bd9697fb541da0a9 , .u7054db73fb3651d8bd9697fb541da0a9 .postImageUrl , .u7054db73fb3651d8bd9697fb541da0a9 .centered-text-area { min-height: 80px; position: relative; } .u7054db73fb3651d8bd9697fb541da0a9 , .u7054db73fb3651d8bd9697fb541da0a9:hover , .u7054db73fb3651d8bd9697fb541da0a9:visited , .u7054db73fb3651d8bd9697fb541da0a9:active { border:0!important; } .u7054db73fb3651d8bd9697fb541da0a9 .clearfix:after { content: ""; display: table; clear: both; } .u7054db73fb3651d8bd9697fb541da0a9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7054db73fb3651d8bd9697fb541da0a9:active , .u7054db73fb3651d8bd9697fb541da0a9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7054db73fb3651d8bd9697fb541da0a9 .centered-text-area { width: 100%; position: relative ; } .u7054db73fb3651d8bd9697fb541da0a9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7054db73fb3651d8bd9697fb541da0a9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7054db73fb3651d8bd9697fb541da0a9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7054db73fb3651d8bd9697fb541da0a9:hover .ctaButton { background-color: #34495E!important; } .u7054db73fb3651d8bd9697fb541da0a9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7054db73fb3651d8bd9697fb541da0a9 .u7054db73fb3651d8bd9697fb541da0a9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7054db73fb3651d8bd9697fb541da0a9:after { content: ""; display: block; clear: both; } READ: Antigone - Creon as a Tragic Hero EssayIn the last part of the novel, Meursault is convicted of homicide and imprisoned. When he is put on trial, Camus creates a new important scenario, one could perceive as the crescendo of the novel and the fable. The courtroom symbolizes society and the trial its contradictions. â€Å"I thought my case was very simple† is what Meursault thinks of the trial. For the first time, the reader is not opposed towards Meursaults reaction or feelings. But his conversations with the magistrate reveal that the trial is in fact about the protagonists view of certain aspects of his life and not about the malicious shooting. This becomes clea r when Meursault confesses to the homicide. However for the magistrate and the courtroom it is more complex than this conviction; they want an explanation. At this point the reader again the tenet of the irrationality of the universe. There is no logical explanation for the court to try to understand his indifference. Meursault took the decision to kill a human being, and stands straight for it. On the other hand society cannot accept his motive, thus his honesty, as a valid justification behind the crime, which proposes such irrationality. They cannot interpret the child like behavior of the convict, and come to the conclusion that he has â€Å"no place in a society whose most fundamental rules ignored, nor knew nothing of the most basic human reactions† (2.4.) . In conclusion Camus makes it hard for the reader to deduct these philosophical notions

Absolut vodka’s in an absolut world free essay sample

For many marketers, considering the great scarcity in time and resource that these are considered valuable in creating print ads. Upon seeing print ads, readers will automatically decide in a split second whether the ad is worth reading or not. After all, there are so many pages that a reader can go through in a certain publication, more than one magazine at the rack to be read supported by budgets that need to be reviewed, clients to follow-up and employees and workers to evaluate. In a second or two, they will decide whether your ad is worth their time or not. As a marketer or businessman, one has to face competition enthusiastically for the minds and eyes of the target audience. As much as marketers are convinced that their products are the most important things in the world, it is important for marketers to know that their readers are likely to feel otherwise (Blom 2001). We will write a custom essay sample on Absolut vodka’s in an absolut world or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is the challenge of print ad this challenge is never too small because the competition here is so tough. Although there are so many media for advertising now such as commercial, radio, online and mobile advertisement, print advertisement still remains to be one of the most effective ways to promote a certain product. Moreover, print ads manifest a very big and enormous target. Anyone can read, people from all walks of life and people of all ages; those who can already read. The question now is what makes a print ad really successful. How does it reflect and touch the readers. This paper is written to analyze one of the famous brands of alcoholic drink – Absolut Vodka. This paper aims to expound on how powerful print ads are in convincing the viewers to patronize a certain product and the basis for expansion of this idea is based on the print ad of Absolut Vodka photographed by Vincent Dixon exclusively to endorse Absolut Vodka. The Absolut Vodka Ad This ad is a photo ad taken in a room, showing a man and a woman and a dog. The mix in this print ad is that the man shown in the ad is pregnant while the woman was the one holding a glass of Absolut Vodka. In the middle of the print, the slogan of Absolut Vodka â€Å"In an Absolut World† is written and the bottom part says â€Å"Enjoy with Absolut Responsibility† while on the side appears the picture of the bottle of Absolut Vodka (Absolut 2007). When a person sees this ad, the very first thing that will be noticed is the pregnant man. This will definitely arouse curiosity in the reader simply because the picture implies something out of the ordinary. Following the image of the man, the attention will go to the woman who is holding a glass with Absolut Vodka.   Analyzing this ad, one will agree that this picture speaks. It speaks more than promoting a product; it is relaying a certain message both for men and women readers. The background color is very simple so as not to divert the attention of the readers to the background and other entities in the picture. The dog was also placed with the man and the woman to clearly draw the attention in the middle, the place in which the message is portrayed. This ad also shows a picture of sophistication which can be seen on the background and the clothing the characters in the picture are wearing giving the message that sophisticated and elegant people drink this alcoholic drink. This is a perfect representation of a certain message not to mention the quality of ad and paper shown. Moreover, this ad was placed a few pages after the first and a few pages before the center making it more noticeable by readers. Anybody who will see this ad will definitely stop, glance and allow the message to incubate until finally the message is delivered. This is a very effective print ad, catching attention, appealing and clearly delivering the message. Target Audience The ad logically targets alcohol drinkers. Moreover, this does not only target men who are known as alcohol drinkers; it also targets women who may drink alcohol frequently. The education of target audience is not shown however from the picture shown, it can be said that this ad is talking to anyone who is capable of drinking alcohol, educated or not educated. However, because of the elegance and sophistication shown in the photo ad, it is assumed that the target audience is narrowed down to those who often attend social gatherings. Appeal to the Target Audience This photo ad has a great appeal not only to anyone who will see this ad but most of all to its target audience. It has a mixture of humor since the man has exchanged position with the woman which could be very plain and dull if it was taken the other way around. However, because of this strategy, the message and the photo becomes more and more appealing to the reader. The Message It Implies When a reader analyzes the message, one will immediately get the message that alcohol drinking, if not taken moderately is not good most especially to women. Women get pregnant and so drinking alcohol too much is definitely not good for them. Moreover, drinking alcohol too much is also not good for men because it is not good for health. Too much alcohol may cause men to have bad body because of the toxins that the alcohol substances bring to the body. In the middle of the page, the slogan of Absolut Vodka, â€Å"In an Absolut World† is written. Anybody has the right to enjoy most especially that we are living in an absolute world and this is where the promotion of the product comes into the picture. Absolut Vodka is the best alcohol drink one can have in an absolute world. Enjoy With Absolut Responsibility This message is very clear. It is alright to enjoy as long you don’t forget your responsibility. This is true for everything most especially in alcohol drinking. Drink alcohol in a level that you can still tolerate it. Everything that a person does always comes with a certain responsibility. Conclusion In making a print ad, a marketer should always remember that an objective must be established at the same time; only one proposition should be presented. Gone are the days when print ads were created to promote the product (Ad 2007). While it should be one of the objectives, nowadays, additional message should also be implied because readers now are looking for something new more than just a promotion of a certain project. The illustration of print ads might have ways of getting the attention of readers and viewers, the print ad should have more than one function (Advertising 2007). Readers are smarter now. If there is no specific function, they end up confused and may tend to switch to another ad without finishing reading or analyzing your ad. I could say that Absolut Vodka’s print ad has achieved the goals of a successful print ad. References Absolut Vodka. (2007). In an Absolut World. Retrieved March 17, 2008 from http://www.absolutvodka.com Ad Analysis. (2007). How To Analyze Ad Analysis. Retrieved March 17, 2008 from   wms-soros.mngt.waikato.ac.nz//Advertisinganalysis.doc Advertising Analysis. (2007). Advertising Analysis. Retrieved March 17, 2008 from www.uvi.edu/pub-relations/pr/branding/pdf_files/Advertising_Analysis.pdf Blom, S. (2001). Principles of Effective Print Advertising. Retrieved March 17, 2008 from http://www.marketingpower.com/content993.php

Marketing Plan for Spenil free essay sample

Principles of Marketing Report on MARKETING PLAN ON SEPNIL INSTANT HAND SANITIZER Submitted To: Ms. Nausheen Rahman Associate Professor, Department of Finance, University of Dhaka Date of Submission: 25 May, 2013 Submitted By: Group # 08 Serial No. | Name| ID| Remarks| 01. | Sanjida Rahman Liza| 18-010| | 02. | Jannatul Naima| 18-065| | 03. | Rahima Nazat Ara| 18-074| | 04. | Fowziah Nahid Priya| 18-096| | 05. | Nihad Ibna Matin | 18-125| | 06. | Hamida Akter Hira| 18-146| | 07. | Sneharthi Ghosh| 18-152| | 08| Shahanaz Parvin| 18-259| | Section: A B. B. A 18th Batch Department of Finance University of Dhaka LETTER OF TRANSMITTAL 25 May, 2013 Ms. Nausheen Rahman Associate Professor Department of Finance University of Dhaka Subject: Submission of report on â€Å"Marketing plan on sepnil instant hand sanitizer† Dear Madam, We are obliged to submit the report entitled â€Å"Marketing plan on sepnil instant hand sanitizer†, as a partial requirement of the course â€Å"Principles of Marketing† under your instruction. This report highlights the factors marketers must consider when setting marketing strategies and when preparing plan for their products. We will write a custom essay sample on Marketing Plan for Spenil or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To prepare this report we have tried to implement our theoretical knowledge with practical experiences. . We are extremely grateful to you for your valuable guidance, diligent effort inspiring words. We have tried our best to follow your instructions, schedule and discipline obediently. Sincerely, Sanjida Rahman Liza On behalf of the group members Section- A BBA 18th Batch Department of Finance University of Dhaka TABLE OF CONTENTS Acknowledgement We express our thanks to our dear course teacher Ms. Nausheen Rahman for assigning us a report dealing with real impacts of marketing strategies. In this regard, we would also like to thank ourselves as our good teamwork and successful team spirit. Without cooperation and the support from each other, it would not be possible to prepare such a resourceful report. The presentation of this report is of a great expectation in our BBA program and we are quite happy to submit it. Theoretical knowledge is valued when it is successfully applied in practical scenario. In this respect we found this report a great opportunity to deal with some special concentrations of real world problems when we want to capture market for a product having less demand in the market. So lastly we would again like to express our heartfelt thanks to our course teacher for providing such scope to gain practical knowledge and enrich our study with realistic implication of knowledge. EXECUTIVE SUMMARY Sepnil Instant Hand Sanitizer is a disinfectant product of Square Toiletries Ltd. It kills 99. 99% germs on our hands without using any water keeps us safe. We can easily carry it anywhere from home to abroad. In our country, there is no perfect substitute of this product. So this product should have been much more demand. But in reality many of us even don’t know about the existence of it. For this reason we have selected this product for developing our marketing plan. At first, we have analyzed its current marketing situation and then we have found out the reasons of its having less demand i. e. , high price, targeted toward only one group, less advertisement and promotional activities, less attractive container, no augmented product. We have done a SWOT analysis on this product and then have prepared our objectives and issues. And then, according to the need of our country, we have developed some marketing strategies i. e. market segmentation, target market, market positioning, product strategy, pricing strategy, distribution strategy, marketing communication strategy, marketing research, marketing organization, by adopting which we can increase the demand of this product. Chapter #1: INTRODUCTION OF THE REPORT ORIGIN OF THE REPORT This report is prepared as a fulfillment of partial requirement of the course â€Å"Principles of Marketing† . This report is assi gned by our course tutor Ms. Nausheen Rahman as a term paper to be submitted on 25th May, 2013. OBJECTIVES OF THE REPORT The main purpose of report is to focus on the marketing plan for a existing product facing less demand. This report will enhance our skill and broaden our area of knowledge about the interesting world of marketing. Marketing plan is such type of task that is based more on projections and creativity and it involves lot of effort to be successful. By making this report we will be able to reach to the in-depth of marketing plan that will help to identify our lacking and this will be helpful for our future career. The marketing plan is being made as the requirement of making this report. METHODOLOGIES OF THE REPORT We have made a working plan, then have made a discussion with all of our group members and our course teacher, made a list of task. Information for the report has been obtained both from primary and secondary sources. LIMITATIONS OF THE REPORT At the time of preparing this report we have faced some limitations such as difficulties in collecting information about the product. We have mainly relied on data collected from websites. Chapter #2: INTROUCTION OF THE COMPANY AND THE PRODUCT SQUARE TOILETRIES LIMITED Square Toiletries Limited (STL) is the leading Bangladeshi manufacturer of toiletries and cosmetics products operating with over 50 international quality products. STL manufactures and markets a wide array of consumer toiletries products. Currently STL, an ISO 9001:200 certified company, is operating with the trust of Bangladeshi consumers with 18 famous brands. It satisfies the needs of domestic international consumers through innovative quality products services using latest technology and by highly motivated skilled employees. General Information about Square Toiletries Ltd Year of Establishment  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1988 * Incorporated as Pvt. Ltd. Company  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   28th April, 1994 * Awarded ISO 9001:2000 Certificate  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1998 SEPNIL INSTANT HAND SANI TIZER Sepnil is a brand of Square Toiletries Ltd. This brand has two products. One is liquid hand wash and another is hand sanitizer. Our selected product is Sepnil Instant Hand sanitizer. It was introduced by Square Toiletries Ltd. in 2011 Sepnil Instant Hand Sanitizer meets personal healing and cleansing needs. Sepnil Instant Hand Sanitizer ascertains and removes 99. 9% germs. Components: Ethanol Carbomer Glycerin Polyethylene Glycol TEA Aqua Perfume It is a gel type hand sanitizer. There are two different sizes are available now in the market. They are:- 40 ml priced @ tk. 80 150 ml priced @ tk. 200 Sepnil Instant Hand Sanitizer is ideal to kill 99. 99% of the germs instantly that exists in the hands. Sepnil is unique in its proposition that the dual function of cleaning invisible micro-organisms and healing cuts and grazes makes Sepnil the most effective cleansing agent by far. When people are out of the home or on the travel they dont have the easy access to water. They search out for easy solution. The convenient form of this product can ensure protection on the go. It is rinse free and ideal for the family use. Sepnil Instant Hand Sanitizer can be used while we are out on a picnic or shopping at malls or travelling or driving. It also turns out handy after using public utilities or restrooms, interacting with patients, playing with pets etc. Besides eliminating germs in seconds on the hands, it can also moisturize our skin thus leaving hands soft and refreshed. Just by pouring a few drops in hand and rubbing hands together we can get Sepnils trusted protection. WHY HAVE WE SELECTED SEPNIL INSTANT HAND SANITIZER FOR DEVELOPING OUR MARKETING PLAN? From the above introduction of the Sepnil Instant Hand Sanitizer we see that this product is of very useul to us. Besides, no other company in Bangladesh has launched such type of product. Sepnil Instant Hand Sanitizer is only one brand for hand sanitizer in our country now. So it itself is the industry for hand sanitizer in our country. So based on this two criteria this product should have been much more demand and it should be well-going in the market. But in reality many of us even do not know about its existence. That is the reason why we have selected Sepnil Instant Hand Sanitizer for developing our marketing plan. In the next chapter of our report we have found out the reasons which are acting behind Sepnil Instant Hand sanitizer’s not having expeccted position in the market by analysing its current marketing situation. And then we have suggested marketing strategies by adopting which Sepnil Instant Hand Sanitizer can be positioned in consumers’ mind in a way that will build a profitable customer relationship. Chapter #3: MARKETING PLAN ON SEPNINIL INSTANT HAND SANITIZER CURRENT MAKETING SITUATION Industry Analysis Sepnil Instant Hand Sanitizer is the only brand in this sector. Square Toiletries Ltd is the sole producer of this product and there exist no other competitors of it in Bangladesh. So, there is no rivalry from existing firms. The factor power of buyer is less influential as there no negotiation scope for buyer for it being a toiletries product. Product Life Cycle Sepnil Hand Sanitizer is a new product. The company launched this product a few yars ago. So, the product is still staying in its introducing stage. So, the company is getting poor profit from this product sales. As the pproduct has great marketing potentiality, we can hope that it will reach its growth stage rapidly by following proper marketing strategy. Figure:-Position of Sepnil Hand Sanitizer in product lie cycle Market Size and Growth After introducing the product the brand cannot attract a large market share. So, at recent its market size is small. Its sale is increasing but at a slower rate, its growth rate is also very less. Users The current users of Sepnil Instant Hand Sanitizer are mainly professionals,students,medical users. Review of Competitor As there is no other hand sanitizer proucing company in Bangladesh. So, there is no need to analyse marketing strategy and of competiting products. Review of Distribution Sepnil hand sanitizer is currently distributed through a network of superstore, non-store retailers, pharmacy in the market. These channels are: Superstores: Sepnil hand sanitizer is currently being found in different super stores like Shwapno, Agora, Almas etc. Pharmacy: Sepnil hand sanitizer is found in different pharmacy. Online Retailers: Online retailers like easybazar. com, torkari. com, cellbazar. com carry sepnil hand sanitizer. Communication Strategy Sepnil Instant Hand Sanitizer Corporate Campaign Sepnil Instant Hand Sanitizer is ideal to kill 99. 99% of the germs instantly that exists in the hands. When people especially corporate people are out of the home or on the travel they dont have the easy access to water. They search out for easy solution that goes with their life style. Following this requirement Sepnil instant hand sanitizer has been promoted among the different prominent corporate houses such as SCB, HSBC, BRAC Bank, City Cell, and Airtel etc. Under this activation around 2000 corporate executives had opportunity to use test the product before having foods. Beside free product experiences, they have been offered to buy the product at a promotional rate while leaflets enriched with hand hygiene information were also provided. POSITION OF SEPNIL INSTANT HAND SANITIZER BCG Matrix Sepnil Instant Hand Sanitizer is the brand that is in question mark position now in BCG Matrix and requires much closer consideration. It holds low market share in fast growing markets consuming large amount of cash. It has potential to gain market share and become a star, which would later become cash cow. Question marks do not always succeed and even after large amount of investments they struggle to gain market share and eventually become dogs. Therefore, they require very close consideration to decide if they are worth investing in or not. SWOT ANALYSIS SWOT analysis is an analysis of an organizations strength, weakness, opportunities and trends. A company must indentify its strength, weakness, opportunities, threats. The SEPNIL HAND SENITIZER has several powerful strengths on which to built, but there major weakness is lack of brand awareness and image. The major opportunity is an increase in need for hand sanitizer in the personal care market. They also face the threat of intense competition downward pressure on pricing and also slow market growth. The following table summarizes the main strength weakness, opportunities and threats facing by SEPNIL HAND SANITIZER. STRENGTHS * Strong brand image * Innovative product * Ease of availability * Recommended by doctors * Niche marketing| WEAKNESS * Lack of brand awareness image * Limited brand recall * Not reached in the rural area * Initial high price| OPPORTUNITIES * Introducing a sanitizer for economy class * An increase in need for hand sanitizer * Possibility of capturing personal care market| THREATS * Intense competition * Slow market growth * Downward pressure on pricing | Strengths Strengths are any activities which an organization does well or any unique resources that it has. Thus strengths are internal capabilities that can help the company reach its objectives . Sepnil hand sanitizer can build on the following strengths: 1. Strong brand image: As we know sepnil hand sanitizer is a product of Sqare Toiletries Ltd. which gives the product a powerful brand image. 2. Innovative product: Sepnil hand sanitizer does not require water to use along with it. It is also portable to carry. This innovative feature gives the user the opportunities to use it instantly when needed in any place. 3. Proper distribution channel brand presence: The hand sanitizer is distributed through a established channel so that consumers for whom it is in the market can get the product with less effort. 4. Advertising visibility: When it was introduced in the market initially it was advertised heavily to inform the potential buyer. The buyer can see touch use the product before buying. Also they can read out the ingredient on the labeling of the product when buying the product. 5. Ease of availability: The sepnil hand sanitizer can be collected from any nearby dispensary shop. Also it can be found in the convenience grocery shop. 6. Potential large target market: When the company planned to launch a product like hand sanitizer , it assumed a highly potential market as it is a necessary product for a healthy life for all type of buyers. 7. Reccomended by doctors: Nowadays doctors also recommend advise their patient their families to use such instant cleaning product before eating ,feeding ,cooking ,after returning home from outside, after handshake, in the workplace, school. So we can easily observe the necessity of hand sanitizer in our daily life. Today’s polluted environment also calls us for using such a product. It prevents flu , dangerous infection , cold , others disease. . Niche marketing: Niche marketing is a market coverage strategy which a firm goes after a large share of a small market. As hand sanitizer market has not developed in our country, sepnil aims at serving a small segment of personal care market but capturing the large share of that market. Weakness Weakness are the internal elements that may interfere with the company’s ability to reach its objectives . so any activities an organization does not do well or resources it needs but does not possess . every concern has some weakness . Sepnil has learned from others success mistakes of others. Nonetheless, sepnil has the following weakness: 1. Lack of awareness: Many people still don’t have any idea about its need, function, importance . The product is not so demanded as it should be. 2. Initial high price: Sepnil hand sanitizer was very costly given the average purchasing capacity of the people of our country. Eventually, now it costs 80 taka to buy a 40 ml. sepnil hand sanitizer which is almost double than other hand sanitizers available in the market. 3. Limited brand recall : One of the weaknesses of sepnil hand sanitizer is its limited brand recall compared to few others brands. 4. Massive expenditure for promotional activities: When a product has incurred much expense to promote itself, it is likely that the profit earned by the product will be lower in the first several years to cover the excess expense. This is an indicator of weakness. 5. Not reached in the rural area: Still in the rural undeveloped area people are not fully aware of such product like this which can be used instantly when in need of cleaning hands. Opportunities: Opportunities are external elements that the company may be able to exploit to its advantage. Thus , opportunities are positive trends in external environment factors. These can be stated as follows: 1. An increased need for hand sanitizer : Day by day people are becoming conscious about their healthy living and health protection. They are realizing that prevention is better than cure. So they want product like hand sanitizer to keep them healthy disease-free. 2. Making available as sanitizer vending machines at air port food points: If the company can introduce the sanitizer vending machine in the airport ,market, food corner then it will be heavily useful beneficial for consumers. 3. Introducing a sanitizer for economy class: If the company can introduce the sanitizer of economy pack or reduce its price to lower then consumer will buy the product more than before. 4. Possibility of capturing personal market: If the company can create more awareness among the people about the necessity of hand sanitizer through more promotional activities then it can capture more share of personal market building more concern buyer. Threats Threats are current emerging external elements that may possibly challenge the company’s performance . So they can be defined negative trends in external environmental factors. Some of the negative trends for sepnil hand sanitizer are discussed bellow 1. Intense competition: The product operates in a highly competitive business environment faces intense competition from growing number of competitors, many of which have strong brand equity like dettole, lifebuoy, purel , safetec, CVs pharmacy, germ X. 2. Substitute such as handwash , soaps: It can be substitute for handwashes , soaps for cleaning hands which can reduce its market share. 3 . Slow market growth: After introduction in the market ,its growth is not satisfactory. 4. Downward pressure on pricing: Increased competition market share strategies are pushing sepnil hand sanitizer’s price down. . Reasons of having less demand High price: Sepnil hand sanitizers’ price is relatively high. So buyers are not much interested in buying this product. Targeted toward only one group: This product is targeted toward only professionals. Less advertisement promotional activities: Much advertisement and promotional activities have not been done for this product. So still this product is unfamiliar to a lot of people. Less attractive container: At present sepnil hand sanitizer is only found in only jar which is not much attractive. It is not found in pouch pack. Less conscious about health: Many people have little knowledge about health related matter or they are illiterate. No augmented product: For this product, there is no augmented service; such as after sale service, installation service, warranty service or any telephone number when customers face any problem after using it. Non-availability: Even some people want to buy it, they can’t as it is available in only some places - Top of Form Bottom of Form MARKETING STRATEGIES How to reach a product to the final consumers is depended on some factors. Company must go through some stages to * Develop the existing product * Make the product known to consumers * Make the product more preferred than that of competitors. Marketing strategy containing some strategies provides development plan for the existing product of a company. Here marketing strategy for Sepnil Instant Hand Sanitizer also does the same. Market Segmentation Sepnil’s market consists of consumers and business users who need to be healthy, fresh, well and continue their work swiftly. Specific segments being targeted until this time include professionals ,medical users, entrepreneurs. The following table shows the needs of consumer segments. Targeted Segment| Customer Need| Corresponding Feature/Benefit| Professionals| 1. Easy to carry on. 2. To get all benefits in one swiftly. | 1. Its packets can easily be carried on. 2. Without using water,it can wash hands. | Students| 1. To take meal within few minutes. 2. To keep fresh,healthy,germ free. | 1. It washes hands within few seconds. 2. It destroys 99. 9% germs of our hands. | Housewives| 1. To get easy solution for germ free hands during daily works. 2. To keep her family healthy. | 1. It works within few seconds without water. 2. It destroys 99. 9% germs. Medical Users| 1. To keep germfree doctors patients. | 1. It destroys 99. 9% germs instantly. | Target Market Our targets are the students professionals who stay on the move from home to abroad carry those things which they need mostly convenient to carry. This segment consists of more than 6 billion people. To reach sepnil to that segment, we have developed marketing plan. Positioning Strategy A positioning built on meaningful differences, supported by appropriate strategy implementation, can help the company build competitive advantage. Here we selected a positioning strategy based on possible value proposition. Same For Less This can be a powerful value proposition. The price of Sepnil is Tk. 80. 00( 40 ml) and Tk. 200. 00(150ml). So we can sell Sepnil with the same benefit at a lower price such as: Tk. 70. 00 for Sepnil(40ml) and Tk. 180. 00( ml) . Using less price for same quality positioning, we can make a strong positioning for Sepnil. Developing A Positioning Statement Positioning statement summarizes company or brand positioning. Positioning statement for Sepnil hand sanitizer is, â€Å"To students professionals who need to stay busy from home to abroad, Sepnil Hand Sanitizer is the disinfectant that keeps your hands purified and hygienic with lowery smell without using water. † With this positioning statement, whole positioning is summed up. This also provides every information about the product. It takes this form: To(target segment need) : students professionals who need to stay busy from home to abroad Our(product) : Sepnil Hand Sanitizer Is(concept) : the disinfectant T hat (point-of-difference) : that keeps your hands purified and hygienic with flowery smell without using water Product Strategy Under this section, product form is described. Here we have to think about Sepnil in three levels: Figure: Three levels of product Core Benefit The most basic level of Sepnil which addresses â€Å"what is the buyer really buying? † The problem solving benefit of Sepnil is, * it disinfect users hand without any water leaves it clean hygienic * easy to carry, * can be used anywhere, anytime. Actual Product * Brand Name Sepnil name is already established for its hand wash. Furthermore, it is a brand of Square Toiletries Limited. * Quality We will improve its quality by producing non-alcoholic version by using less ethanol As a result there will be no risk for fire accident as the sanitizer will be non-flammable. In addition the Muslims will use it undoubtedly. * Feature Sepnil Hand Sanitizer is now available only in gel type. We will introduce dierent versions like the followings, * liquid * cream * lotion * spray foam We will add different cent and perfume to it like * aloe * rose We will add vitamin E to it so that it can provide more moisture. * Design and Packaging We will bring the new versions in newly designed and packaged container so that it can easily attract users. For example, spray pen (we can carry it always in our bag. We bet you didn’t know that the keyboard people use each day at office is teeming with bacteria. Tests show that it’s five times dirtier than your toilet seat. By carrying Sepnil Instant Hand Sanitizer in your bag to office and steer clear of germs and bacteria) * travel size bottle * container designed for children * wipe pack Container for children Wipe pack Spray pen Travel size bottle Augmented Product We will provide consumer benefits and services in the following ways Delivery service We will provide home delivery services through the online retail shops like, * cellbazar. com * easybaza. com * torkari. com * Free Installation Services We will provide free installation services for sepnil instant hand sani tizer machines in corporate offices. In these machines there is no need to touch. We will just place our hand in the fixed place of the machine and then sanitizer will be dropped from the machine. Figures: Machines * After Sale Service and Promotion * We will provide toll free services if users ace any problems after using it. We will give reward I anybody can prove that it can’t kill 99. 99% germs of hands Pricing Strategy Pricing strategies for products or services encompass three main ways to improve profits. These are that the business owner can cut costs or sell more, or find more profit with a better pricing strategy. When costs are already at their lowest and sales are hard to find, adopting a better pricing strategy is a key option to stay viable. To develop a pricing strategy, the first step is to gather data: * Competitor prices and pricing strategies * Customer perception of products and services Customer benefits of products and services * Cost of producing, procu ring, or generating products and services (variable costs) * Fixed business costs (overhead) Then we have to choose proper pricing strategy. Here we cannot change sepnil’s basic price, but can adjust the price using the following strategies, Discount * Cash discount: If consumers buy 2 units of 200 ml hand sanitizer at a time they will get 5 % off. * Quantity discount: If customers purchase in bulk i. e. , at least 250 units they will be provided 8 more units free. Promotional Pricing * With one unit of 300 ml , 1 unit of 20 ml free Product Form Pricing Here different versions of product are priced differently. We can introduce a smaller form of Sepnil sanitizer like 60ml, at a cheaper price. That will provide a convenient package of Sepnil to all the segments. Product Line Pricing Under this approach, price is based on cost differences between the products, customer evaluations of different features competitors’ prices. Introducing new lotion, liquid, spray, cream versions, we can charge different prices for different versions. Customers will have choices to choose among different forms. Premium or Prestige Pricing This pricing is done or some premium and high quality version. Our justification for this pricing will be opinion leaders’ (doctor) influence on target market on the purchase of our product as a scientific and medicated recommendation. Psychological Pricing Under this approach customer will respond to an emotional rather than rational basis. For example, price point perspective (PPP) tk. 99 instead of tk. 100 for 60 ml. Product Bundle Pricing Here combined several versions are priced in the same package, such as 150 ml is solely priced at tk. 200 and 40 ml. at tk. 80. But if consumers buy these combindly they will be priced at tk. 250. 1. {fn:zchtpricesegment. jpg,id:wt8v_pDkQgE-xM:,is:500 \u0026#215; 271,isu:yorku. ca,ity:jpg,msm: ,msu:/search? q=segmented+pricing\u0026sa=X\u0026rlz=1W1ADFA_enBD485\u0026biw=1024\u0026bih=590\u0026tbm=isch\u0026tbs=simg:CAQSEgnC3y_1-kORCASHroXt8Cqbhfw,s:\u003Cb\u003ESegmented Pricing\u003C/b\u003E,sc:1,si:/search? q=segmented+pricing\u0026sa=X\u0026rlz=1W1ADFA_enBD485\u0026biw=1024\u0026bih=590\u0026tbm=isch\u0026tbs=simg:CAESEgnC3y_1-kORCASHroXt8Cqbhfw,sm: ,th:165,tu:http://t3. gstatic. om/images? q=tbn:ANd9GcTda9hevyEJsiosewH81tdvNN60mPWsSbwSnZgvofXGhPaZT61pMA,tw:305} Distribution Strategy Strategic distribution is a competitive advantage that accrues generally from the configuration of a distribution network (who, what, where, when) and, more specifically, from the selection of partners (i. e. middlemen) who intermediate between the company and by decisions on the number and type of customer interfaces. That is, order entry points (where and how orders are placed) and fulfillment nodes (where and how customers obtain finished goods). Figure: Distribution Strategy of Sepnil Hand Sanitizer We can reach Sepnil using the ollowing distribution channels: Direct/Internet:  Selling through our own e-commerce website. That means www. squaretoiletriesltd. com. Direct/Sales Team:  One or more sales teams that we can employ directly. We may use multiple teams that specialize in different products or customer segments. Direct/Catalog:  Selling through our own catalog. Retail:  Retailers can sell Sepnil directly to end-users via a physical store, a website or a catalog. Wholesaler/Distributor: Wholesalers that buy products in bulk from us and then resells smaller volumes to resellers or retailers can be very good supplier of Sepnil. Value-Added Reseller (VAR):  A VAR works with end-users to provide customers’ solutions that may include Sepnil can supply it to the customers. Consultant:  A consultant develops relationships with companies and provides various types of services; they may recommend Sepnil or simply purchase it to deliver a solution to their client. Dealer:  A company or person who buys inventory from either a manufacturer or a distributor, then resells it to an end-user can easily supply Sepnil. Sales Agent/Manufacturer’s Rep:  We can outsource our sales function to a company that can sell Sepnil to a group of similar customers in a specific territory. Marketing Communication Strategy Today market has become very competitive. Marketers are beginning to understand that their brands live in the connections and that they must seize the opportunity and create a powerful content strategy to deliver the right message to the right audience in the right place. Today, the new point of difference for our product will come from merging the quest for profit with brand purpose. It is critical to architect an effective integrated marketing communications plan for Sepnil that delivers clear, consistent and compelling messages. We must explore new methods to leverage all elements of the communication mix—including advertising, sales promotion, PR, direct marketing, search, Web and social media—into a single, cohesive, holistic approach. By integrating all messages in all media, we will reinforce the brand name the main points of product differentiation,especially our exclusive voice recognition feature. Figure: Marketing Communication Strategy Advertising This is the mass media method of marketing communication and provides exposure to the largest, most geographically dispersed audience at the lowest cost per head. That being said, advertising costs can add up quickly with mediums like television, radio and even online advertising which can be prohibitively expensive for many businesses. Other traditional forms of paid advertising include newspapers and magazines, the Yellow Pages, billboards, signs and posters. As well, advertising on buses, benches, gas pumps and even public restrooms is in vogue today. Basically, any medium which provides an opportunity to target eyes and/or ears can be a venue for advertising we can use them to advertise Sepnil. Sales Promotion This is the last traditional component of the marketing communication mix that is discussed here as part of the marketing communication process. Sales promotion simply refers to purchase incentives that we provide our customer with. These can assume a number of forms including offering free goods or services, coupons and vouchers, gifts and prizes, discounts, samples, financial incentives, charitable promotions and any other value-add over and above our standard product or services. Here we can provide Sepnil at a discount, can supply them to doctors, surgeons some other professionals as a gift. That will create a relationship with them through them with others. Direct Marketing This marketing communication competency enables companies to reach out directly to consumers without intermediary channels such as those required for advertising. This component of the marketing communication process includes direct mail, catalogs, coupons and inserts, telemarketing, online marketing and television infomercials. Done correctly, Direct Marketing is extremely effective in the long run and allows for a targeted marketing approach to specific consumers to create valuable lasting relationships. We also can marketing Sepnil directly. We can contact with our target market direct mail, telemarketing, online marketing etc. reach the product to them. Public Relations This refers to how we handle our relationships and the flow of information with our various publics or the people who have a stake in or are affected by our business. This includes the general public, consumers, shareholders, employees, partners, competitors and the government. We have to provide sufficient information about Sepnil with our target market other stakeholders. We also have to reintroduce the product with a new idea that will make sure about the quality of the product. Personal Selling This is the most dreaded as well as the most expensive of all methods in the marketing communication process. It can be one of the most rewarding aspects of the marketing process, both personally and professionally. Just as with traditional marketing, successful selling begins and ends with the customer. The whole objective is to ascertain needs and create the best solution for customers. Along the way we build relationships and continue to gather information about how we can better serve customers which is our reason for being in business in the first place. Marketing Research Using research, we can identify the specific features benefits that our target market segments value. For this, we must go through two steps: * Make a focus group discussion on the market * Develop new ideas about the product. Focus Group Discussion A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. Here we also have conducted a research on some students who already have used Sepnil hand sanitizer. Figure: Focus Group Discussion ACTION PROGRAM We will carry out our marketing strategy through a variety of scheduled programs: * June: In this month, we can arrange a fair called â€Å"SQUARE TOILETRIES FAIR† comprising all products of SQURE TOILETRIES. By that way, when customers will come to see all products, this unfamiliar product, SEPNIL HAND SANITIZER, shall be noticed by them. Then they will be curious about the product, they use that firstly will be influenced by its smell. Then buy that. * July:  In this month,  National Tree Plantation Campaign, 13  will be sponsored by  Sepnil brand to create the social publicity among people. By using the name of  Sepnil Sanitizer  100,000 tree plants will be distributed to people to make them aware about importance of tree in our life. Mr. Amirul Alom will manage the project at planned budget of Tk. 1. 5  million and it will continue to the end of the  August. * August:  As this is the sacred month of Eid- Ul –Fitar ,the greatest religious festival of Muslims, reward packages will be announced for the distributors and retailers . Different types of gift items with the logo of  Sepnil Sanitizer, like: T-shirts, calendar, hand watch, umbrella, key ring, souvenir etc will be given to them to implement the marketing strategy successfully. This process will be motivating. Mr. Bapon Kumar Roy will be responsible for these activities at a planned cost of Tk. 1. 8  million. * September:  Free advising campaign against germ will be held by Sepnil Sanitizer. The campaign will be directed in large super stores and shopping malls of Dhaka, Chittagong, Rajshahi. Free product distribution campaign will be held in every renown shopping malls of Dhaka, Chittagong and Rajshahi and at every well known school and colleges. Figures: Pictures that will be shown at campaign against germ BUDGET Budget is the plan of an organization which is expressed numerically. Budgets serve two main purposes. One is to project profitability and the other is to help managers plan for expenditures, scheduling, and operations related to each action program. We would make a budget on the quarterly basis. Total first-quarter sales revenue for Sepnil Hand Sanitizer is projected at 2. 0 million, with an average wholesale price of 80 taka per unit and variable cost for per unit of 30 taka for unit sales volume of 30000. We anticipate a loss up to 1 million with a total cost of 3. 40 million taka. Break-even calculation indicates that Sepnil will be profitable if it exceeds the sales volume of 50000 early in the product’s next quarter. Our break-even analysis of Sepn il Hand Sanitizer assumes per unit wholesale revenue of 50 per unit, variable cost of 30 per unit, and estimated 1st quarter fixed cost of 2. 5 million. Based on these assumptions, the break-even calculation is: Break-even volume = 250000080 -30 = 50000 units CONTROL We have shown the marketing strategies and plans to increase the market sales as well as profit. We hope that by following those strategies the company can have the leading market position in the market. But achieving the market position is not enough, they also have to retain that position. And for that, they have to follow some specific controlling strategies. They can be as follows- Customer related controls: * They must survey the customers and know their attitudes about the product. * Helping the customers by providing after sales services. Informing the customers about the new version of their products, and their latest services. * And for that purpose they must keep their e-mail or other social networking ids. * They must give instruction about how to use that product and cautions while selling. * Listening their complaints and taking attempts to solve them. * Asking them what extra features they want in the product. Dist ribution related controls: * They must train the suppliers well so that they can serve the customer more efficiently. * They must be aware of the behavior of the suppliers with the customers. Chapter #4: CONCLUSION AND RECOMMENDATION In this report we have developed a sample marketing plan or Sepnil Instant Hand Sanitizer. Sepnil Instant Hand Sanitizer is a disinfectant product of Square Toiletries Ltd. At first, we have analyzed its current marketing situation and then we have found out the reasons of its having less demand i. e. , high price, targeted toward only one group, less advertisement and promotional activities, less attractive container, no augmented product. We have done a SWOT analysis on this product and then have prepared our objectives and issues. And then, according to the need of our country, we have developed some marketing strategies i. e. , market segmentation, target market, market positioning, product strategy, pricing strategy, distribution strategy, marketing communication strategy, marketing research, marketing organization, by adopting which we can increase the demand of this product. Chapter #5: BIBLIOGRPHY Book * Principles of Marketing by Philip Kotler Gary Armsrong Websites * www. squaretoiletries. com * www. wekipedia. com * www. assignmentpoint. com * www. scribd. com * www. slideshare. com

6 Writers Programs for Student to Use While Handling a Paper

6 Writers Programs for Student to Use While Handling a Paper 6 Writers Programs for Student to Use While Handling a Paper When you’re writing a paper, it’s pretty challenging to focus on all the requirements at once while you’re also thinking about grammar, spelling, punctuation, and of course, great writing. Most students use some kind of writer’s programs, while creating their papers to help them keep track of all the essential elements of a good paper. Here are some of the best writer’s programs that you can use to get excellent grades with ease. 1. WriteMonkey Are you easily distracted when you are trying to write a paper? WriteMonkey features an extremely simple user interface that utilizes a markdown so you can format, classify, and link as you are actually typing. While many writers like using WriteMonkey to create blog posts or print publications, it works well for your student papers too. 2. LibreOffice Love the concept and design of Microsoft Word, but don’t want to shell out more than $100 to get it? Try LibreOffice, a completely free open-source alternative that includes a variety of templates for all of your word processing needs. If your professor and fellow classmates are all using Microsoft Word, this is an excellent choice for you (and you will not have to pay a dime). 3. Hemingway If you want to go beyond a simple check of your grammar, spelling, and punctuation, Hemingway may become your new best friend. It will let you know which simpler alternatives to use instead of a complex phrase. It will help you see, by clearly highlighting them, which of your sentences are difficult to read. If you are prone to the passive voice or adverbs you don’t really need or any other common writing flaws, it will alert you instantly so you can edit your piece. 4. FreeMind Have you ever heard about mind mapping? It’s the latest and greatest to get your ideas organized before you ever begin writing. If you are a newbie to the mind mapping world, FreeMind might be overly complex for you; if you’re an experienced thought-lover, you may find it to be incredibly useful. It’s not really the kind of program you’ll want when you’re just writing a short paper, but for longer and more complex writing projects it’s just the ticket. 5. SmartEdit Unless you have a proofreader buddy, who’s willing to wade through the swamp of heinous grammar and awkward syntax, whom you’re calling to check your first draft, you need SmartEdit. It’s a Microsoft Word add-on that will check all of that nitty-gritty detailed stuff for you – again, as you go – so that you can make your first draft your last one as well. 6. ProWritingEdit Are you super serious about making sure that you’re turning in only the finest quality work? Try ProWritingAid, which takes proofreading to the max. You can use it as a standalone program by copying and pasting your text into a dialogue box on the web or use it as an add-on to word processing software like Microsoft Word. It looks at an enormous list of potential problems, including sentence length, redundancies, pacing issues, eloquence (or lack thereof!), â€Å"sticky sentences,† and corporate wording. We know that no one is perfect, and we can say that there is no perfect paper writer in the whole world. But we can do our best. Grab these programs that will consult you in any tricky situation helping you get acquainted with your common mistakes in writing. Believe in yourself, reach this damn goal, and become the best in your class.

Race Relations Act 1976 And The Actions That Athea And The Commission Essay

Race Relations Act 1976 And The Actions That Athea And The Commission For Racial Equality Could Take In Respect Of Them - Essay Example In the U.K. the Government has recognized the importance of preserving equality and civil liberties in the interest of overall progress in the State. The Race Relations Act framed in 1976 specifically deals with discrimination on the grounds of race in the fields of employment, training education, housing and other services deemed necessary to ensure that the civil liberties of an individual are not hampered*3. This act was further amended in 2000 to incorporate discrimination from all public bodies. Chapter 74, Section 1 of the Race relations Act sets out the grounds that will constitute a violation of the provisions of the Act by any person when â€Å"on racial grounds, he treats that other less favorably than he treats or would treat other persons† especially when â€Å"he cannot show [it] to be justifiable, irrespective of the color, race, nationality or ethnic or national origins of the person to whom it is applied.† Part II of the Act deals specifically with discr imination exercised by employers and under Section 4, an employer’s action would also be deemed to be unlawful under the provisions of this act if he discriminates against an employee or potential employee by â€Å"refusing or deliberately omitting to offer him that employment.†